QR Codes in supermarkets: upgrade your customers’ experience

As an owner of a supermarket, you’re probably looking for ways to improve your customer’s shopping experience.

To ensure product quality, service, and security, QR codes created using an advanced QR code generator online are key to providing a safe shopping experience for your customers.

QR Codes have been around for over 26 years, but it took them a long time to reach their full potential. Today, you’ll see them almost everywhere—from social media, reception areas, day-to-day transactions, and advertisements.

How to utilize QR codes in your supermarket

1. Make product information available on shelves.

Do you realize that simply arranging items on shelves is insufficient? Customers typically want specific information such as special offers, advantages, pricing, and warranties.

A Product QR Code can actually help you sort this out. You can enter as many product details as you wish. Text, photographs, videos, websites, and even social sharing buttons are examples.

These product QR codes can be placed beside their name and price tag. Customers can easily scan them to view all of the information if they want to learn more.

2. Collect feedback

Supermarkets and even other companies must gather their customers’ relevant data.

After all, it is how you will know if they are actually satisfied with your services. It even provides useful information about your areas for improvement.

A feedback QR Code can simplify the entire procedure. You can make one for your feedback forms and distribute it. You can place it on the receipt, at the checkout counter, or even on the cashier and exit aisles so customers are reminded to leave their valuable reviews.

Make it easy for customers to scan it to complete the form. There is no need to type anything manually. The simpler the process, the more people will contribute.

3. Increase web traffic or social media following

Your company website or social media can provide the most recent discounts and deals, raise knowledge about your company, or even assist customers in their online orders.

A URL QR code can lead more people to your website. Simply design one and place it where it’s easy for people to scan, and they will be instantly redirected to your website. Customize your QR code according to your brand and write a compelling call to action so more customers can avail of exclusive perks on your website.

4. Allow for contactless payments.

One of the most prominent applications for QR Codes is contactless mobile payments. They can spare your customers from waiting in large lines to pay their bills.

It speeds up the entire transaction, and customers are assured that the process is secure.

5. Distribute coupons and discounts

Businesses old and new can make full use of the power of providing coupons and discounts. I mean, who wouldn’t want more freebies and perks, right? It’s one effective way to build more loyal customers, and keep them coming to your store.

A coupon QR Code can help you with that.

The entire coupon redemption process is made contactless, thanks to QR Codes. That is, you may just email it to your customers’ phones to assist them in redeeming it.

There is no need for them to carry standard coupons all the time. Now, they won’t have to worry about losing these precious coupons, and can just redeem them anytime on your website.

Supermarkets using QR Codes

Here are some businesses who are reaping the benefits of QR codes:


Amazon Go, a retail store with the “highest advanced shopping technologies in the United States,” debuted in 2016. It is often referred to as “Just Walk Out Technology.”

Customers can enter the store by scanning a QR code with the Amazon Go app. They can browse, select, and take the things they wish before leaving. The value of the purchase is deducted immediately from the user’s Amazon account.

2. Target

Target announced adopting a QR Code payment system in its shops in 2015. Customers could pay for the items by scanning the Target QR Code with the Target pay app.

3. Walmart

Walmart pay was introduced in the United States in 2015. Customers might pay by scanning a QR code with this functionality. Users were required to connect their main credit or debit cards to the Walmart app.

When the QR code is scanned, the billed amount was deducted from the card associated with the app. This enabled consumers and Walmart to avoid the additional fees levied by credit card companies and Apple Pay.

4. Tesco

Tesco used a large screen to display a variety of products in 2011. Each product came with a QR Code. Customers only needed to scan the QR Code on the goods they want to buy.

This places the item in the virtual cart on their smartphone’s Tesco Homeplus app. The items are then delivered to their door.

That is only the tip of the iceberg in terms of using QR Codes in supermarkets.

You may now build a QR Code using a QR code generator with logo software and improve your supermarket membership processes and experience.

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